President, SnowSports Industries America

Nick Sargent, president of SnowSports Industries America (SIA), has built his career on a lifetime of snowsports fandom. More than 20 years in the industry has honed a deep understanding of the business, spanning brand marketing, sales, cultivating relationships and business development.

Nick joined SIA as incoming president in August of 2015 and officially took over the role in February 2016. Prior to initiating the revitalization of SIA, he led Burton Snowboards’ partnership marketing initiatives as senior vice president of Global Business Alliance, creating and curating the brand’s globally recognized partner portfolio and progressing its global alliances.