Melanie is a seasoned communications specialist with more than 25 years of agency, corporate and business ownership experience. She brings to her clients a combination of strategy, public relations, social media and marketing expertise to lead campaigns in extending PR and advertising to content and consumer engagement.
Currently as Vice President and Director of Content and Public Relations at The Summit Group, Melanie has worked for agencies in Utah and Arizona, including her own PR firm, McBride Communications, which she grew from start-up to acquisition by one of the largest full-service agencies in Phoenix. She has led and grown PR teams servicing local and national clients, while navigating the ever-evolving marketing and communications landscape.
Melanie’s industry experience includes hospitality and tourism, retail, healthcare, technology, real estate, banking and more. She has supported high profile clients such as Arizona Super Bowl Host Committee, Blue Cross Blue Shield, Stryker, Waste Management Phoenix Open, Walmart, Arizona Cardinals, United Way, Zion National Park and American Cancer Society. Melanie was named in the 2014 Top 50 Highest Ranking Women in Business by Arizona Republic. She enjoys triathlon, skiing, anything outdoors, and spending time with family and friends.