Director, Utah Film Commission

Virginia Pearce was appointed film commissioner for the state of Utah in October 2014. With over 15 years of experience in film industry marketing and external relations, Virginia emphasizes economic growth and talent development, as well as cultivating emerging markets in the entertainment industry. Under Virginia’s leadership, Utah secured its first major network series to shoot in the state since 2005. In 2015, the number of outside productions filming in Utah doubled.